History — When we decided to make an energy beverage, there were some raised eyebrows and “looks in the eye” that Hosmer would enter this generally maligned beverage field. There have been many thousands of emergency room visits by youngsters that downed several “Monsters” or other energy brands and got scared from a violent health reaction. Most energy drinks are high in caffeine at 100 to 200 mg / 12 Oz. This can be, and has been proven to be, DANGEROUS. Hosmer’s answer was to use a caffeine level that is lower than Coke (34mg) or Pepsi (37mg) at 30 mg 12 oz.